PERSONAL COMMUNICATION RESPONSE. ARE YOU VERBAL OR VISUAL?

 Maurice Johnson

  The types of communication people like to respond to is visual and verbal communication. These are the only forms of communication individuals respond to because those are the only forms they can truly understand completely. Communication through conversation and visual images is how they best retain knowledge from communicating. The things needed for them to respond to visual communication are signs, animation, color, and other resources.  Individuals often better respond to visual messages because it's the most effective way of passing information because the human mind processes things in images. The majority of people respond quickly to visual images instead of texts.Visual communication also helps in achieving consistency. This is mainly achieved by using same colors of the original product or company to advertise. The use of logos and consistent colors boost the brand image of the business. The company’s colors should be used in all form of marketing and advertisements. Also, using consistent images, logo and colors make it easy for people to identify a product with the company. Build brand awareness of your company or organization by using visual communication. Companies such as PEPSI, MCDONALDS, STARBUCKS; use color and logo to maintain that consistency. Now every time someone sees similar colors or a logo their mind automatically thinks of that company.Visual communication also can give better retention of information. Since the human brain processes information in image form, a person will be able to retain visual information for long. People easily forget what they hear or read easily but retain images for long. This is because images are stored in long-term memory, and words and texts are stored in short term memory. A study conducted on active learning showed that 10-20% of the participants were able to remember spoken and written information while over 50% of visuals and images was remembered. It is important to aim at retention of information when passing marketing products

and services. Visual communication is one of the most effective ways of sending information. The  reason lies in the cognitive function of the human brain. Nowadays, images and graphics have flooded the advertising field because of the effectiveness of visual communication. The mind remembers images faster than words or texts. People love watching images, GIFs, graphic videos rather than listening to words or an advertisement. If you are running a business, you will easily catch the attention of potential customers by using visuals, images, GIFs in advertising. Social media platforms like Facebook encourage ads to have fewer words and more graphics. Also, visuals stimulate the emotions of the people making them respond quickly to an advertisement. Excellent verbal communication can be key to maintaining successful business relationships. Making verbal communication just as important as making visuals. But one may be more easier for individuals to retain knowledge than the other one. Verbal communication is commonly used to inform, whether it is to inform others of our needs or to impart knowledge. Clarification is key component of verbal communication. Communication is important in every way.